Case studies for energy broker websites and SEO.

Consultiv is one of the UK's fastest-growing utilities consultancies. They came to us with a dated site and near-invisible organic presence for their money keywords. We rebuilt the storefront, restructured the site around commercial intent, and ran a 9-month SEO programme.

A slow WordPress build with a 4.8s LCP on mobile, weak on-page SEO, and no schema. Category pages didn't exist for gas, electricity, or water. Organic traffic was flat for 14 months and 92% of enquiries were paid.

• Rebuilt on a modern stack — LCP down to 1.2s on 4G, 96 Lighthouse mobile.
• Created dedicated commercial pillar pages for gas, electricity, water, and telecoms.
• Deployed FAQ, Service, LocalBusiness, and Organization schema across every money page.
• 48-post editorial calendar targeting mid-funnel keywords (contract end dates, out-of-contract rates, half-hourly metering).
• Internal linking rebuilt around a hub-and-spoke model with 320+ contextual links.

Organic traffic up 247% in 9 months. 'Business energy broker' moved from page 4 to position 2. Enquiry-to-quote rate lifted 38% off the back of faster load times and cleaner UX.

SwitchPal wanted a site that felt closer to a fintech than a legacy utilities firm. We rebuilt the marketing site from scratch with a focus on trust signals, speed, and a frictionless quote flow.

The old site had a 71% bounce rate on mobile, a 6-step quote form, and no clear value proposition above the fold. Brand credibility didn't match the quality of the product.

• New design system — bold typography, calm palette, motion used sparingly for reassurance.
• Rewrote every page around a single promise: 'quote in 60 seconds, no callbacks unless you ask'.
• Collapsed the 6-step form into a 3-step progressive flow with autosave.
• Trust bar with FCA, TPI, and review scores fixed above the fold.
• Image CDN, edge caching, and preconnect tuning — 99 desktop / 96 mobile Lighthouse.

Quote-form starts up 118%. Completion rate more than doubled. Bounce rate cut from 71% to 29%. Average session duration up 2.4x.

Bionic already had strong brand equity. The brief was pure organic growth on non-brand commercial and informational queries — no site rebuild, no design touch.

Non-brand organic had plateaued. Category pages were competing with each other, canonicals were inconsistent, and a legacy blog was diluting topical authority. Core Web Vitals were amber on mobile.

• Content audit across 1,400 URLs — 210 consolidated, 96 redirected, 44 rewritten.
• Fixed canonical and hreflang issues across the category tree.
• Built a 60-article content cluster around 'business gas', 'business electricity', and 'small business energy' intents.
• Digital PR programme — 34 root-domain links from tier-1 UK finance and small-business press.
• Rolled out Core Web Vitals fixes — INP down from 340ms to 140ms on mobile.

Non-brand organic traffic up 186% in 12 months. 71 non-brand keywords in the top 10, 22 in the top 3. Estimated organic revenue contribution up £1.9m annualised.

PE Solutions works with mid-market and enterprise energy buyers. They wanted a site that reflected the seniority of their client base — closer to a boutique advisory than a comparison portal.

The old site read as generic broker. No sector case studies, no trust anchors, and a contact form that treated a £2m annual spend enquiry the same as a corner-shop lead.

• Editorial-led design system — serif display type, restrained motion, generous whitespace.
• Sector landing pages for manufacturing, hospitality, healthcare, and public sector.
• Tiered enquiry routing — enterprise leads go straight to a named consultant, not a queue.
• Case-study module with verifiable spend, savings, and client attribution.
• Built on the edge — 1.0s mobile LCP, 100 desktop Lighthouse.

Enterprise enquiry volume up 3.2x. Average deal size on inbound leads up 41%. Time-to-first-response cut from 26 hours to under 2.

Online Direct handle high volumes of SME enquiries across gas, electricity, and telecoms. The rebuild had to handle traffic spikes, integrate their internal CRM, and stay razor-fast on mobile.

The old site buckled during PPC campaigns — TTFB spiked to 3s under load and forms dropped 12% of submissions. Design was inconsistent across sectors and CRM sync was manual.

• Rebuilt on an edge-first stack with autoscaling — held 99 Lighthouse under 5x traffic load.
• Unified design system across gas, electricity, telecoms, and merchant-services sub-brands.
• Direct CRM integration with retries, deduping, and full audit trail — zero dropped leads.
• A/B tested three quote-form variants; winner improved completion 27%.
• Preconnect, priority hints, and image CDN — mobile LCP 1.1s.

Lead submissions up 62% at flat ad spend. Zero dropped leads over 90 days post-launch. Cost per lead down 34% blended.

Energy Solutions wanted to move up on high-intent commercial queries — 'compare business energy', 'business gas quotes', 'business electricity prices' — without touching the existing site design.

Content was thin on the money pages, thin on the blog, and no schema was in place. The site was outranked on its own brand by a competitor's paid ad and a legacy Yell listing.

• Rewrote 24 commercial pages with intent-matched briefs and E-E-A-T signals (author, credentials, sources).
• Full schema pass — Service, FAQ, Breadcrumb, Organization, and LocalBusiness.
• Programmatic city pages (52 UK cities) with unique local intros and business-mix data.
• Reclaimed brand SERP — pinned own listings, review schema, Knowledge Panel work.
• Backlink cleanup — disavowed 380 toxic legacy links from a 2019 outreach campaign.

Top-10 keywords up from 34 to 189. 'Compare business energy' from position 18 to 4. Estimated non-brand clicks up 4.1x in 8 months.

Fuse is a new-generation energy supplier taking on the incumbents. The engagement covered a full marketing-site rebuild and a 12-month SEO programme designed to compete with brands 20x its size.

Zero domain authority, no organic presence, and an internal team that wanted a site as sharp as their product — but on a challenger's timeline. Everything had to ship inside 10 weeks.

• Full rebuild in 9 weeks — design system, 22 pages, CMS, and CRM wiring.
• Positioning workshop before design — nailed the 'built by engineers, not brokers' angle.
• Foundational SEO from day one — clean IA, schema, sitemaps, and topical hubs pre-launched.
• Content programme — 3 posts/week for 9 months across 4 pillar topics.
• Digital PR — 41 tier-1 links, 4 podcast features, and coverage in FT and The Times.

From zero to 68,000 monthly organic sessions in 12 months. 154 non-brand keywords in the top 10. Site ships a 97 Lighthouse mobile score.