Website design and SEO in Edinburgh.

Edinburgh's commercial search terms are frequently contested by long-established firms with deep sites, so a thin five-page brochure rarely competes on head terms. What does work is depth on the services you actually sell, clear topical structure, and genuinely useful supporting content — plus the technical basics that let Google crawl and understand it all.

For businesses serving both cities, the answer is not duplicated pages. It is one strong service page per offer, supported by distinct location content — which is why this page and the Glasgow page read differently rather than swapping a city name.

Kickoff can happen at the Leith base, at your office, or on video. From there the rhythm is the same: written scope, fixed price, weekly review cycles, and a launch checklist that covers redirects, analytics, Search Console and Google Business Profile. Start with a free audit and I'll come back with a suggested approach.

Projects run across Leith, the city centre, the wider Lothians, Musselburgh, Livingston and Fife, with Dundee and Tayside covered from the Dundee base. National coverage is on the Scotland services page.