Case study
Aston Bradley Surveyors: A Website Built to Win Survey and Valuation Enquiries
Aston Bradley Chartered Surveyors is an RICS-regulated practice in Edgbaston, Birmingham, with a second office covering Durham and Newcastle. We replaced their online presence with a premium, enquiry-focused website that now runs live at astonbradley.co.uk. This case study shows our approach to surveyor website design: build trust in seconds, explain services clearly, and make it easy to request a quote.
Project snapshot
- Client
- Aston Bradley Surveyors Ltd
- Industry
- Chartered surveying and RICS valuations
- Location
- Edgbaston, Birmingham, plus a North East office in Consett, Durham
- Services delivered
- Website design, development, copy structure, on-page SEO, launch
- Pages
- Home, About, Surveys, Valuations, Reviews, Clients & Affiliates, Contact, plus Privacy, Terms and Complaints
- Platform
- Lovable (React) with modern hosting
- Status
- Live, 2026
About the client
Aston Bradley is a modern surveying and property practice led by M. Ali MRICS, a Chartered Surveyor and RICS Registered Valuer. The firm carries out Level 2 and Level 3 RICS surveys and residential valuations for homebuyers, owners and professional clients.
The practice is regulated by RICS, a member of The Property Ombudsman, and works to a Trading Standards approved code. Its head office is on Icknield Port Road in Edgbaston, and a North East office in Consett serves Durham and Newcastle. Clients and affiliates include housing providers, care organisations and property companies across the Midlands.
The firm already had what most surveyors want: strong word-of-mouth and a long run of five-star Google reviews. What it needed was a website that matched that reputation.
The challenge
Homebuyers choosing a surveyor compare three or four firms in minutes, often on a phone. If a site looks dated or hides its credentials, the enquiry goes to the next firm in the search results. Aston Bradley needed a website that could:
- Prove credibility instantly, with RICS regulation, Registered Valuer status and real reviews visible above the fold
- Explain the difference between Level 2 surveys, Level 3 surveys and valuations in plain English
- Turn visitors into quote requests and phone calls, especially on mobile
- Show coverage of both Birmingham and the North East without confusing either audience
- Rank locally for searches like “chartered surveyors Birmingham” and “RICS survey Edgbaston”
Our approach: show first, quote second
We don't ask surveyors to imagine a website from a mood board. We build a working concept of their new site first, host it live, and send them the link. Ali saw his own practice, services and reviews on a real site before committing a penny.
- 01
Research
We studied the practice, its services, accreditations, office locations and Google reviews.
- 02
Live concept
We designed and built a full working concept on a private preview link.
- 03
Feedback rounds
Ali reviewed the concept and we worked through his amendments to content, pages and details.
- 04
Sign-off and launch
Once approved, we moved the site onto astonbradley.co.uk with SEO, redirects and tracking in place.
This concept-first process removes the risk for the client. It also means feedback is about real pages, not abstract wireframes, so projects move faster.
Chartered surveyor website design: what we delivered
The new site pairs a premium, editorial look with a clear path from first visit to quote request.
Cinematic hero
A full-width video hero with a single promise: expert survey and valuation advice. Two clear buttons send visitors to Surveys or Valuations, with a call link beside them.
Instant trust strip
“RICS Regulated, Registered Valuers, Local Expertise” sits directly under the hero. RICS, Property Ombudsman and Trading Standards badges repeat in the footer.
Service pages that sell
Dedicated Surveys and Valuations pages explain Level 2, Level 3 and valuation options so buyers pick the right service.
Four-step process
Tell us about the property, confirm the service, inspection, receive clear advice. A simple route that removes uncertainty for first-time buyers.
Reviews front and centre
Eleven five-star Google reviews on the homepage, a full Reviews page, and a link to the Google profile.
Clients & Affiliates
A logo wall of housing, care and property organisations shows professional clients trust the firm too.
Conversion everywhere
“Request a Quote” and the 0121 phone number sit in the header, the mobile menu, mid-page and the footer.
Two-office clarity
Edgbaston head office and the Consett office for Durham and Newcastle, each with full address details.
Compliance pages
Privacy Policy, Terms & Conditions and a Complaints Procedure, as RICS-regulated firms need.
Social links
TikTok, Instagram and Facebook connected to keep the brand active.
“Ali was brilliant, professional, efficient, and got the job done with no fuss.”
SEO and technical foundations
Every page was built to rank for local surveying searches from day one.
- Title tags and meta descriptions targeting “Chartered Surveyors Birmingham” and service-level terms
- One H1 per page, logical H2 structure, and descriptive alt text on property images
- Open Graph and Twitter cards so shared links show a branded preview
- Clean URLs: /surveys, /valuations, /reviews, /about, /contact
- Consistent name, address and phone details for both offices
- Mobile-first layout with tap-to-call on every screen
- Fast React build with optimised images
The result
Aston Bradley now has a website that looks as professional as the service behind it, live at astonbradley.co.uk. Visitors see RICS credentials, real reviews and a clear quote route within seconds of landing.
- A premium brand presence that stands apart from template surveyor sites
- Clear service pages that guide buyers to the right survey or valuation
- Quote and call buttons on every screen, built for mobile buyers
- Both offices presented clearly for Birmingham and North East searches
- An SEO-ready structure to grow local rankings month by month
FAQs about surveyor website design
+What should a chartered surveyor's website include?
RICS regulation and Registered Valuer status above the fold, clear pages for each survey level and valuations, real client reviews, office addresses, and a quote button on every page.
+How long does a surveyor website take to build?
We build a working concept first, usually within days. Most sites go live within a few weeks, depending on how quickly amendments are signed off.
+Do I pay before I see the design?
No. You see a live working concept of your new website before committing.
+Will my new website help me rank on Google locally?
Yes. Every build includes local SEO foundations: optimised titles and descriptions, clean page structure, consistent business details and mobile-first performance.
+Do you work with surveyors outside Birmingham?
Yes. We work with surveying practices across England, Scotland and Wales, from Glasgow to Liverpool and the South West.
Need a website that wins more survey enquiries?
We design high-converting websites for chartered surveyors, valuers and property professionals across the UK. You'll see a working concept of your new site before you pay anything.